The genesis of ARMOUR HEAVY stems from inducting a ‘MARK’ that is ‘Made in India’ and reflects HIGH QUALITY AND HIGH FASHION oriented towards the nation’s fitness ecosystem. We aim to build the best-in-performance wear for fitness and sports enthusiasts. Our line of products represents a fusion between performance wear and lifestyle apparels that can replace the boring business casuals making these more appealing, comfortable and tech heavy best suited in and out of the boardroom, aka ATHLEISURE.
Fabric tech is a key focus area to enhance comfort and performance. We are focusing on breathability, smoothness, stretch, fit & finish, non-static character and environment friendliness aspects in our products.Fabric tech is a key focus area to enhance comfort and performance. We are focusing on breathability, smoothness, stretch, fit & finish, non-static character and environment friendliness aspects in our products.
ARMOUR HEAVY brandmark showcases the ‘AH Shield’ that is one of the best-looking insignias representing strength and perseverance to achieve one’s goals and Stopping at Nothing.
Our tagline ‘STOP AT NOTHING’ is testament to the never say die attitude of an achiever. The AH logo represents the ‘FOUR COLOURS’ of the ‘NATIONAL FLAG’ representing lineage and patriotic fervour.
Our product line follows a classic design language. No nonsense solid colours, attractive and strong decorations that logically enhance the products appearance. The messaging in the products is inspired from historic dates and names that are sacrosanct to us. The ‘PATRIOT COLLECTION’ is our premium offering that you will love to adorn and feel proud in.